SEO, which stands for search engine optimization, is process whereby a website can get found by the search engines, and is put on their first page. To do this specific rules have to be followed and complied with. This is why most companies outsource their SEO tactics. If you have done this, then you may want to know what to expect from the work your SEO company will do for you.
- Unique Content
“Content is king” was declared by Bill Gates back in 1996, and this hasn’t changed since then. In 2017, it continues to be true. The Google guidelines have made things very clear: content has to be unique, well written, contain appropriate keywords, and have these keywords in the right density. Additionally, they are now looking for ways in which content becomes more visually interesting.
- Geographical Locations Are Vital
This year, SEO marketers have to focus on the geographical location of customers more strongly than ever. This is because people now use web searches that are fully customized. Hence, SEO practices have to follow suit and include specific locations of the audience that is targeted. This make sense, because many businesses still have a physical location and everybody is concerned about supporting local economies. Geospecific meta tags are the way forward for this.
- Long Tail Keywords
SEO has always been about keywords, and it is unlikely that this will change anytime soon. However, there have been significant changes in terms of keyword density over the years. Now, keyword density isn’t as important anymore, but Google is looking for long tail keywords. This means that maximum visibility will be provided to those who use entire keyword phrases in an organic way.
SEO practices have always included blogging, and this is set to continue. A blog allows businesses to hit a number of key SEO targets: unique content, visually attractive posts, long tail keywords, and geospecific tags. Video blogging is rising, but text based blogs continue to be popular.
- Business Directories
This year, it is likely that business directories will make a comeback. SEO experts like to create links within these directories again, particularly for local businesses. This further helps to increase search engine visibility.
- Customized Searches
This is a very new development in the world of SEO, and essentially means that searches become appropriate to the behaviors, needs, likes, and dislikes of the audience. It is important that businesses gain an understanding of the patterns of their visitors and ensure they can get what they want. This means that you have to create personalized searches so that people can find what they are actually looking for.
Since SEO was first developed, there have been some huge transformations. Changes happen very regularly, which is why SEO professionals spend a lot of time remaining up to date. This is also why you should consider hiring a professional rather than doing it yourself, as it is unlikely that you will have the time to become an expert yourself and still run your own business.