Computers began as mysterious boxes that required computing knowledge to program, operate and create a final product. With today’s technology, nearly anyone can formulate a spreadsheet or write up a 10-page essay. However, some consumers are missing the human side to all of this technology. Take a look at how websites are cultivating a personal side without compromising on productivity or cost.
Traditional Testimonials Work
In the past, you’ve seen commercials with testimonials that sell a product or service. Times really haven’t changed because these same, personal accounts can still make a difference on a website. Testimonials can be in the form of quotes across a white page, or businesses might embed a video on the home page with the live testimonial. Both statements are powerful although videos tend to get more reactions than text. Ask happy customers for a genuine testimonial so that the content is truthful. Other customers will see the candid statements and possibly buy from the company exclusively.
Converting Inquiries Into Sales
Some companies have no problem with traffic to their websites, but the visitors may not stay for very long. Online challenges often arise when visitor numbers don’t translate into sales. Many companies rely on live chat services in order to convert inquiries into sales. In fact, this human element seems to have a largely positive response. Visitors see the chat icon, click on it and they instantly talk to a person. A sale can be easily completed at that point because the chat professional has a good grasp of the product or service at hand.
Personalizing Through Social Media
Along your website’s margin, try to add your social-media feed so that it’s live. Consumers will be instantly drawn to the updates because a special sale or insider tip might be among the posts. This feed also makes the website more personalized because it’s updating at that very moment. Visitors feel like they’re interacting with the company on a personal level. They can even participate in the posts if they activate their social media. Connecting with people will only keep that company in mind for the next sale.
Suggesting Complementary Products
An element that’s more akin to computer generation is suggested products. However, website visitors often associate them with a human element. As you read about a particular product, suggested items pop up at the bottom of the page. The suggestions seem like they come from a human element, which encourages clicks on subsequent items. Because the chosen items are well suited to the search, it’s easy to forget that an algorithm and clever programming are behind the suggestions. As a result, consumers buy more than they planned to as suggestions continue to pop up.
As technology continues to blossom, even more advances might be made when it comes to human interaction. From 3-D screens to hologram assistants, the future is truly evolving with the human element firmly in place. Simply keep up with the latest innovations as your website remains updated and current.