Introducing an electoral candidate.
Social Media is now most powerful than ever. As a politician, one cannot disregard the weight of being famous amongst netizens as they are the most vocal of all voters. It is specifically significant in choosing today’s leaders. The start of the Election is usually signified when an electoral candidate starts getting some appearance in social media, not just so on TV but Facebook, Instagram, and basically everywhere the hashtag applies, with the intention to become “trending.” This first step is the introduction and the game usually lies on how many more voters know of a candidate than how much more they know them and their platforms.
For those who are really interested in politics, the social media is also a good stream in order for them to familiarize themselves with, scrutinize, or disseminate information about the election and the candidates involved. It is very effective in a sense that people always want to stay connected, one way or another discussing common topics and issues, this is why Facebook has been in the business since 2004 and is still leading the social networking industry. It has continued to create a substantial amount of interest from its users by keeping them connected with a common ground, belief or just plainly current events that specific groups of people are drawn to. In line with this, people find it easier to create a petition nowadays through connecting with others who share the same position in a particular societal issue. The only trouble with social media is that it may also be abused by irresponsible users who come up with false news that may still end up being shared by the netizens.
Creating an image.
This is particularly relevant in appealing to an audience. A politician who would use social media to his advantage would understand that there are different platforms where they will have to express varying ideas and plan of action in order to convince their respective audiences. This can be done by simply posting an article in a social network, an online newspaper, or even just a blog. The good news is that this image if properly reflected in the content of the article post, it will most often than not spread throughout that particular community that a politician or an electoral candidate is reaching out to. The aim is to go viral, to the point when he would no longer have to pay for a social media campaign because people already do it pro bono. In the past Trump administration news, social media would probably one of the top if not the top influencing body that affected the decision of voters, as pre-election polls respond to the most current news about the presidential election.
Getting Public Opinion.
At the end of the day, politicians would like to know the daily thoughts of the voters. In this way, they are able to appeal to them better by adjusting or compromising to their wants and needs. Social media is an effective tool to get feedback. When using social media as the basis for getting voter’s reaction, it is most often showing the truest most authentic expressions. This is the citizens’ free space, and the only outlet they have to say to personalities they cannot actually just approach on a normal day. On the other hand, to be truly effective in predicting the favorability of a particular candidate through the use of social media is to find out how many of these netizens are actual voters. If this information remains unknown, then basing it on likes and comments is not exactly reliable during the campaign, not to mention – irrelevant.