NRAI to Online Food Aggregators: Tweak Features to End Deep Discounts

NRAI to Online Food Aggregators: Tweak Features to End Deep Discounts

In a bid to stop “unethical” deep discounting practices of online food aggregators amid nationwide #logout campaign, the National Restaurant Association of India (NRAI) on Tuesday told the platforms to realign their offerings to create a restaurant-friendly ecosystem, ending the system of freebies and detox the consumers from discount addiction.

In a meeting with the five top players –┬áZomato, EazyDiner, Dineout, Magicpin and Nearbuy – the industry body discussed how technology has a key role to play in driving engagement and discovery for retailers versus deep discounting.

“It was decided that all aggregators will rejig their features to detox the consumers from the addiction of deep discounts that has crippled the industry,” the association said in a statement.

The meeting came after thousands of restaurants delisted from online food aggregators’ platforms across the country. The Federation of Hotel and Restaurant Associations of India (FHRAI) on Monday joined the chorus, calling for a review of the agreement of online food apps with restaurants and threatening nationwide protests.